What Is SVOD? Full Meaning Of Subscription Video On Demand
When it comes to generating instant income from your streaming service, there are numerous revenue models to choose from. However, if you’re looking for long-term sustainability in your niche industry, subscription-based models reign supreme. Subscription Video on Demand (SVOD) offers a consistent and recurring revenue stream, making it an attractive choice for businesses in the OTT (Over-The-Top) industry.
What is SVOD?
SVOD allows you to earn revenue by granting audiences access to your entire content library through monthly or annual subscription fees. These subscriptions are automatically renewed unless users opt out. In essence, SVOD enables you to get paid on an ongoing basis for the audio or video content you own.
Why Do People Love SVOD?
There are several reasons why SVOD is favored by audiences:
- Flexibility: Subscriptions can be canceled at any time, without being tied to contractual agreements, giving users the freedom to choose.
- Value for money: Subscribers perceive great value in SVOD services due to the wide range of content available for consumption.
The Rising Demand for SVOD Monetization
Market giants like Netflix, Amazon Prime, Hulu, Disney+, and Apple TV have all embraced the SVOD model for good reasons, as mentioned above. These services have witnessed a continuous increase in demand, with subscription-based revenue projected to reach an impressive USD 71,237 million by the end of 2021, and Statista predicts it will surpass USD 108,306 million in the next five years. The United States leads the way with the highest number of subscription users. we are OTT app development company In India
How Does SVOD Differ from Other Monetization Models?
While each revenue model has its own advantages and disadvantages, SVOD platforms enjoy certain strategic benefits that contribute to profitability and sustainability with minimal obstacles.
When Should a Streaming Business Monetize with SVOD?
There is no fixed rule for when to implement SVOD monetization for your streaming service. As OTT technology is relatively new, successful market players initially experimented with different business models before finding their revenue streams. However, adopting SVOD can be beneficial when:
- You have a substantial content library at your disposal.
- Your business model caters to a specific niche.
- You are ready to invest in original or exclusive content.
- You are willing to invest in acquiring and retaining subscribers.
- You can offer a free trial to attract viewers.
- You are open to adjusting content based on viewer behavior.
- You are looking for a recurring passive income stream.
Market Giants Who Have Mastered SVOD
Some of the biggest names in the industry have achieved tremendous success by implementing the SVOD business model. These include Netflix, Amazon Prime Video, Disney+, Hulu, and HBO Max. Netflix leads the pack with over 203 million active subscribers worldwide, while Amazon Prime Video has crossed the 200 million subscriber mark. We provide white label OTT platform
Disney+ has gained over 100 million subscribers and is rapidly expanding its content offerings across 59 countries. Hulu, known for its extensive collection of movies and TV shows, has steadily grown its subscriber base to 39 million. HBO, with its OTT venture HBO Max, is projected to acquire approximately 70 million subscribers by the end of 2021.
Paywalls for SVOD Monetization
Paywalls are restrictions placed on accessing OTT platform content for free, making it accessible only to paid subscribers. A paywall ensures that users can access the content library only after completing the payment process. Streaming video on demand businesses can choose between implementing a “soft paywall” (providing free access to a certain amount of content before prompting users to subscribe) or a “hard paywall” (where users cannot watch any content without a subscription).
Many streaming platforms have integrated subscription paywalls to protect theirvideos from unauthorized access. You can either purchase a third-party paywall solution or invest in a streaming platform that comes with an integrated paywall, which tends to be more profitable in the long run.
Benefits of Adopting SVOD
Choosing SVOD over other pricing models offers several advantages, including:
Reliable Revenue for Years: With SVOD, users pay a recurring fee on a monthly or annual basis, ensuring a steady income stream as long as subscribers continue to pay.
Loyal Subscribers: SVOD services that offer niche-specific content attract dedicated audiences who are more likely to stay with the platform over time. The more specialized your content is, the greater the likelihood of attracting viewers who return for new content.
Pricing Freedom: SVOD platforms often invest in original content to retain customers. Since this exclusive content is unique to the platform, there are no pricing restrictions, allowing businesses to adjust pricing based on the value of the content.
Crowd Favorite: Subscription-based services consistently attract larger audiences compared to other pricing models. With the increasing popularity of SVOD, it has become a must-have for businesses aiming to reach a wider audience base.
Creating Subscription Plans with CONTUS VPlayed
Monetizing your content with CONTUS VPlayed is a straightforward process. As an all-inclusive streaming solution with a powerful content management system (CMS), it simplifies your subscription journey for optimal profits. Here’s how you can create subscription plans:
- Access the dashboard and create subscription plans based on tiers such as basic, standard, or premium.
- Determine the billing cycle—weekly, monthly, or annual.
- Price your plans based on market research and competitor pricing.
- Specify the duration of the plan and decide whether to implement auto-renewal options or require manual subscription renewal.
- Set device limits to restrict the number of screens a user can sign in to, based on the plan type.
SVOD offers a robust and sustainable revenue model for streaming services. With its flexibility, value for money, and potential for long-term profitability, SVOD has become the preferred choice for many businesses in the OTT industry. By adopting SVOD and utilizing powerful streaming solutions like Mogi, content creators, publishers, distributors, and business owners can tap into this popular revenue model and benefit from its wide-ranging applications across industries such as education, entertainment, sports, fitness, and live streaming of church services.