Why Are Content Creators Tossing Out Theatrical Releases In Favour Of OTT Platforms?
The traditional association of movies with theaters has posed numerous challenges for filmmakers seeking successful theatrical releases. Recent data from a survey conducted by the American Film Market revealed that approximately 40% of independent films did not secure major theater releases, and 35% had minimal theatrical distribution without generating any reported box office revenue.
However, the landscape is undergoing a significant transformation with the emergence of OTT (Over-the-Top) platforms.
OTT platforms, fueled by the ongoing streaming wars among industry giants such as Netflix, Amazon, and Hulu, have opened doors for original movies like “The Square,” “Roma,” and “The Irishman” to compete for prestigious accolades like the Oscars. Despite the vast number of videos produced worldwide, only a select few have the opportunity to catch the attention of these global players.
Thanks to technopreneurs, the disparity in success between big-budget productions and independent films is gradually diminishing through the utilization of OTT and VOD (Video on Demand) platforms. Video creators specializing in various niche areas such as filmmaking, education, and music concerts are leveraging the world’s leading OTT platform providers to establish streaming platforms that monetize their valuable video content.
So, how do these OTT platforms benefit filmmakers?
For filmmakers desiring worldwide reach, OTT platform development serves as a multifaceted solution. It offers proven advantages, including brand building through white-label video streaming websites. By adopting a Software as a Product (SaaP) model, filmmakers can capitalize on one-time license fees and earn higher returns on investment for their platforms. We are OTT app development company In India
Let’s explore some key features that can be incorporated into your own video on demand platform:
- Flexibility: Customize your platform’s features, including the player, content management system, online video hosting, security, and marketing, to suit your specific needs. We are OTT app development company In India
- Player: Ensure the streaming of high-definition videos with low latency using adaptive bitrate technology, even under low-bandwidth internet conditions.
- Transcoding: Convert your videos into compatible formats and codecs to enable streaming across multiple devices.
- Social Media Integration: Make your video and promotional content shareable by seamlessly integrating your platform with various social media websites.
- Monetization: Maximize your return on investment through diversified revenue models, such as subscription-based, transactional, pay-per-view, and catch-up TV.
These features, along with others, can be seamlessly integrated into your video on demand platform. Filmmakers gain access to Mogi ‘s real-time video analytics, delivering unparalleled insights into the preferences and behaviors of their discerning audiences. We are Live streaming solution in India
A successful collaboration: nVivo TV and Mogi
nVivo TV, a trailblazer in the African continent’s OTT platform scene, expanded from being a mere content distribution network to streaming web series, movies, and original shows. Here’s how they customized the Mogi platform to their advantage:
- Implemented TVOD (Transactional Video on Demand) and SVOD (Subscription Video on Demand) models through telecom carriers to optimize internet usage. We are Live streaming solution in India
- Deployed servers on their premises.
- Integrated DRM (Digital Rights Management) into the streaming platform and app.
- Utilized analytics to measure performance metrics such as audience viewership.
- Ensured compatibility with various OTT apps, including Web, iOS, Android, Apple TV, Android TV, Samsung TV, LG TV, and Roku TV.
Building a Live streaming platform from scratch is not only time-consuming but also expensive. By partnering with experienced OTT platform providers equipped with technological expertise and flexibility, filmmakers can establish independent streaming websites and reach a global audience more effectively.