How does video bitrate affect quality? How adaptive bitrate is becoming a norm in the industry?

Adaptive bitrate is the hottest topic right now and here is why!

Video content has become extremely famous in the new world but video production is a bit harder than it sounds. There are a humongous number of technicalities one has to consider. There are a lot of factors that also change with the change in platform and software one is using. Today we’ll talk about one prominent factor of videos “Bitrate”. It is a technical term to denote how much data is represented per second which directly impacts both the quality and size of the compressed video file.    

Bitrate is measured in bits per second because it is concerned with the amount of ‘data bits’ being transferred as well as the ‘rate’ (i.e., speed) at which the transfer is taking place (bps). Kilobits per second (Kbps) and megabits per second (MBPS) are higher variations (Mbps). In the same manner quality and size of audio. Similarly, the quality and size of audio files will vary depending on the bitrate settings used, which is important for overall sound quality, music, effects, and podcasts.  

Higher bitrate directly causes the size of files to increase but also means higher quality.  Professionals try to keep them balanced as not every member of yours is equipped with high bandwidth and can hardly process a large file quickly. You also need to consider that larger files cause buffering issues for the audience. This also does not mean to go for the lowest bitrate possible as low bitrate also means poor quality which has a bad impression on your audience.  We provide Cheap video streaming Platform

A bit is the smallest amount of data that can be stored on a computer. And bitrate is the rate (in bits per second) at which bits are sent to the output. As a result, a video bitrate calculator is a software that is used to determine the amount of data processed in a video clipper specified time. For your videos to stream continuously, the video resolutions must be matched with the appropriate video bitrate. Following are the best bitrate for streaming purposes-


  • Set the bitrate for full HD videos with a standard resolution to 3,500 to 5,000 kbps.
  • Set the bitrate for regular HD videos with a standard resolution to 2,500 to 4,000 kbps.
  • Set the bitrate to 4,500 to 6,000 kbps for full HD videos with high resolution.
  • Set the bitrate for regular HD videos with high resolution to 3,500 to 5,000 kbps.

Adaptive bitrates streaming has become the most prominent feature for the streaming industry today. It is a technology made to deliver video to users in the most efficient and usable way possible. With adaptive streaming, video streamer provides an option to generate unique video for as per screen sizes. For the majority of the audience, priority is streaming without buffering and they are generally willing to compromise on the quality for it. 

Settings and decision about the video which allows individual users to change from seconds to second works best from the users perspective. To put it in simple words, adaptive streaming keeps on switching video quality as the internet connection changes. One thing that makes it possible is “segments”. Segments are the foundation for adaptive streaming. Video files are encoded in adaptive format, which is broken into segments. Segment refers to short snippets of video generally 4 seconds long but can be longer or shorter. After every 4 second segment, the player is capable of switching between qualities if necessary. Adaptive video players recognize how smoothly the data is flowing and if it is too slow, it switches to a video file that is smaller in size to avoid buffering.
Adaptive video streaming is changing the streaming world and is definitely the hottest topic right now. Most of the brands are making attempts to incorporate adaptive streaming in order to facilitate the best user experience. e Provide white label ott solution 

Mogi’s Proprietary Video Tech

Mogi’s Video Tech solutions are available end-to-end (Video Transcoding + Video Player + Mogi Streaming Engine (Multi-CDN delivery) + DRM + Video Analytics) or you can use individual products from the entire suite like just the Video Transcoding. Mogi also provides white-label end-to-end plug n play solutions for OTT and Edtech Platforms, with Web, Android and iOS apps as well as a dedicated CMS for OTT and LMS for EdTech.

One of the best individual products we have is our Transcoding Architecture, which is a unique cluster-based process, does the transcoding within 30% of the content length. The transcoding architecture’s result includes a highly compressed video of up to 50% with no loss in quality, and if you choose quality enhancement, a 40% compression with the enhanced video quality.

The pricing for Transcoding is very competitive as well, and along with it you get a highly compressed output with the same or higher quality. This means not only is your contractual pricing is low due to competitive pricing, but your bandwidth consumption also reduces, and user experiences increase multifold. It’s a win-win for all of us (Users, Clients, Mogi).

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