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Why Short Video App Development is Booming In recent years, Short Video App Development has gained massive popularity, revolutionizing how users consume content. With platforms like TikTok, Instagram Reels, and YouTube Shorts dominating the market, businesses and entrepreneurs are looking to create their own short video apps to capitalize on this trend. Key Features of […]

What If Your Brand Had Its Own Netflix? | OTT Service Providers In today’s digital-first world, content is king, and video content reigns supreme. With major brands launching their own streaming platforms, the question arises—what if your brand had its own Netflix? We are OTT service providers in India  Why Your Brand Needs Its Own

OTT vs. Traditional TV: Why Viewers Are Making the Switch The entertainment landscape is undergoing a seismic shift. Traditional TV, once the dominant force in home entertainment, is steadily losing ground to Over-the-Top (OTT) streaming platforms. As viewers increasingly cut the cord, it’s important to understand the key factors driving this transition. We are OTT

The Electronic Program Guide (EPG): A Game-Changer for OTT Platform Providers and Monetization The Electronic Program Guide (EPG) is a key feature in OTT platforms, enabling content owners to drive engagement and monetization through scheduled programming and linear experiences. Leading platforms like JioTV, Sling TV, and BBC iPlayer leverage EPG to optimize ad placements, premium

Why PaaS is the Best Model for OTT Startups The OTT (Over-the-Top) industry is growing rapidly, but launching a streaming platform comes with major technical and financial challenges. This is where the Platform-as-a-Service (PaaS) model comes in, providing startups with a cost-effective, scalable, and hassle-free solution. Instead of worrying about infrastructure, you can focus on

Beyond Theaters: How Production Houses Are Thriving on Regional OTT Platforms The entertainment landscape has undergone a dramatic transformation over the past decade. While theaters have traditionally been the cornerstone of film distribution, the rise of OTT (Over-the-Top) platforms has changed the game. Among these, regional OTT platforms are emerging as a powerhouse, providing production

How Film Producers Can Maximize Revenue Through OTT Distribution The global rise of OTT (Over-the-Top) platforms has opened new revenue opportunities for film producers. Traditional theatrical releases and television licensing are no longer the only ways to monetize content. With a well-planned OTT distribution strategy, film producers can reach wider audiences and generate multiple revenue

Live Streaming Vs VOD: Key Differences & Benefits The streaming industry has revolutionized how we consume content, transforming not just entertainment but also communication and education sectors. Over the past decade, this shift has fueled an unprecedented boom in the video streaming market. According to Fortune Business Insights, the global video streaming market is projected

Localized Content: The Secret to Winning Regional OTT Audiences In the rapidly growing OTT (Over-the-Top) industry, content is king—but localized content is the emperor. With global streaming giants and regional players competing for audience attention, one of the biggest differentiators is how well a platform caters to regional preferences. Viewers today expect more than just

Why a Regional Sports OTT Platform is a Game-Changer? India’s diversity shines through its languages and sports. While cricket dominates the national scene, regional sports like kabaddi, kho-kho, and wrestling are gaining momentum. With digital penetration increasing across regional markets, there is a golden opportunity to tap into this niche through a dedicated regional sports