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Things to Consider Before Launching Your Own OTT Platform

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Things to Consider Before Launching Your Own OTT Platform Entrepreneurs and marketers need newer ways to reach customers in the digital age. Yes, social media marketing and content marketing still dominate, but OTT or over-the-top services are now increasingly being used as customer acquisition tools. In fact, OTT platforms are quickly replacing traditional TV channels. […]

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What Are the Various Video Resolution Sizes? And What Are the Best Resolution Sizes for Different Media Apps like Youtube, Instagram And Tiktok?

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What Are the Various Video Resolution Sizes? And What Are the Best Resolution Sizes for Different Media Apps like Youtube, Instagram And Tiktok? Video delivery and consumption dynamics are rapidly changing in the present-day scenario. Keeping up with constantly evolving streaming standards is a difficult task for not only content creators and owners, but also

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Image sizing and resolution – How does the image size, dimensions and resolution affect user behavior?

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Image sizing and resolution – How does the image size, dimensions, and resolution affect user behavior? Not many understand the role of images in web content— how images influence user behavior. They think images are used to boost the attractiveness of a website. They fail to realize, images play a much bigger role than that.

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AI-Based Scaling for Cost-efficient 4k UHD Content Delivery

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AI-Based Scaling for Cost-efficient 4k UHD Content Delivery Long gone are the days when content creation and delivery were dominantly manual processes. Today, a considerable chunk of the work is handled by machines, software programs and automated procedures. The biggest force behind all this, without question, is AI or Artificial Intelligence. AI-enabled machines are smart

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In Video Compression, Which Is More Important – Bitrate or Resolution? Which Has a Bigger Impact in the Output Video Quality?

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In Video Compression, Which Is More Important – Bitrate or Resolution? Which Has a Bigger Impact in the Output Video Quality? A question that often pops up during discussions of video compression and processing is whether bitrate or resolution has the greatest impact on video quality output. This confusion is common because both factors can

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Video and Image Optimisation Tips for Faster Page Load Times

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Video and Image Optimisation Tips for Faster Page Load Times A fast loading website is a key factor in both user experience and search engine optimization.Users expect websites to load quickly today. Sites that fail to do so will likely suffer from negative consequences. According to studies, even a little delay in page loading time

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Understanding OTT Video Analytics – User Engagement And Churn

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Understanding OTT Video Analytics – User Engagement And Churn Written By:- Dulumoni Das Digital content consumption trends have dramatically changed over the past few years, thanks to increased internet access and lower data costs. According to a report, the number of viewers preferring content consumption on TV over mobile devices has fallen from 52% to

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How to Start an OTT Platform – How to Set up, Get Users and Stand out from the Competition

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How to Start an OTT Platform – How to Set up, Get Users and Stand out from the Competition Written By:- Dulumoni Das OTT or Over The Top services are rapidly becoming a popular way to watch videos. OTT platforms are changing the way the world consumes video content. We live in a volatile world

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Impact of Machine Learning/AI On Video/Image Upscaling

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Impact of Machine Learning/AI On Video/Image Upscaling Artificial intelligence (AI) works by using a mesh of simulated neurons. It enhances the computer’s ability to undertake jobs that routine programming can’t easily accomplish, such as prediction, interpretation and perception. It is this unique ability of AI that makes it a perfect fit for incorporation into the

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