Indian OTT Audience- Rural Vs Urban In India, the multimedia industry is rapidly growing and expanding in terms of localization. With their mass media exposure, it began with dubbing, voice-over, and subtitling into National Geographic or Discovery channel material. Since then, the game has evolved dramatically, with global OTT competitors such as Amazon Prime Video […]
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How to manage a heavy image website? Businesses are exploiting images for all means and purposes, resulting in image-heavy websites, because visuals have a significantly greater retention rate than verbal material. Despite being tailored for contextual consumption, these photos present difficulties. According to Adobe, if photos don’t load or take too long to load, 39%
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What will democratization of OTT bring to your business Without a question, the concept of OTT or Over-the-Top Videos are on-demand, and this demand has spread far beyond expectations during the pandemic. When we hear the word OTT platforms, we think of Netflix, Amazon Prime, Voot, and many more. OTT platforms have the goal of
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Impact of 5g on OTT 5G is set to change OTT business and big players need to pay attention Many people still think of 5G as a concept, but the technology is already having a transformative impact on video distribution. The next-generation network is expected to have transformed the way we experience things- live arena,
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Gif Vs Image. Which is better? It’s becoming increasingly difficult for brands to be noticed and stand out in a sea of digital content. Hence, it has become a tough job to grab your audience’s attention with your content. So, visuals are not a luxury anymore. They are an integral part of any successful content
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Video encoding and video codecs- what you need to know The OTT shows you so fondly binge on wouldn’t be there without video codecs. Distributors can use this two-part compression tool to compress a video file and deliver it over the internet using a method called “video encoding.” Codecs allow us to conduct business meetings
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How Does Page Speed Really Affect Your Conversions? Page loading time directly influences conversions, page views, SEO, and revenues. But can a single factor like page load speed make a difference in conversions? Yes, it can, and the impact is bigger than you could imagine. Akamai found in a study that a two-second delay in
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Top OTT Trends And Their Implications The OTT sector is growing. Every other area of home entertainment expenditure has seen a decline over the past few years, with the exception of online video streaming. This segment is, however, on the rise. Video streaming rose 72.4% from Q1 2018 to Q1 2019. Today, the OTT sector
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What is eager loading? Difference between eager & lazy loading It doesn’t really matter how visually aesthetic your website appears, if it takes time to load, your visitors will show you a clean pair of heels. With increasing Internet speeds, users’ expectations have also increased with respect to page load times. It doesn’t matter if
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Things to Consider Before Launching Your Own OTT Platform Entrepreneurs and marketers need newer ways to reach customers in the digital age. Yes, social media marketing and content marketing still dominate, but OTT or over-the-top services are now increasingly being used as customer acquisition tools. In fact, OTT platforms are quickly replacing traditional TV channels.
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