From Hospitals to Hospitality: Top 10 Unexpected Industries Launching OTT Platforms in 2025
In 2025, the digital content revolution is expanding far beyond the entertainment industry. Today, a wide range of unexpected industries are launching OTT platforms to connect with audiences, share value-driven content, and create new revenue streams.
From OTT for hospitals and OTT for hospitality to edtech, retail, and finance, organizations are discovering how video can transform engagement and brand loyalty.
In this blog, we explore the top 10 non-traditional industries launching an OTT platform in 2025, what they stream, and why this trend is gaining momentum.
🚀 Why More Industries Are Launching OTT Platforms
With the rise of mobile video consumption and accessible OTT technology, brands across sectors are:
- Launching an OTT platform to own the audience experience
- Educating and engaging customers through original video content
- Using OTT solutions for branding, lead generation, and monetization
- Gaining valuable first-party data for better targeting and retention
OTT is no longer a tool just for filmmakers. It’s a powerful digital asset for any brand in 2025.
🏥 1. OTT for Hospitals & Healthcare Providers
Why It Works:
Leading hospital chains are now launching OTT platforms to:
- Share public health education and awareness content
- Stream live surgeries and expert discussions
- Host wellness shows, Q&A sessions, and recovery stories
Example: Apollo Health TV streams wellness shows, doctor talks, and health webinars to inform and build trust with patients.
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🏨 2. OTT for Hospitality & Hotels
Why It Works:
Luxury hotels and hospitality brands are using OTT to:
- Inspire bookings through destination videos
- Showcase culinary masterclasses and virtual experiences
- Share behind-the-scenes footage and customer stories
Example: Taj Experiences TV streams immersive content to build deeper emotional connections with viewers.
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🧘 3. OTT for Religious & Spiritual Organizations
Why It Works:
Temples and faith-based institutions now use OTT for:
- Streaming live pujas, aartis, and sermons
- Broadcasting yoga, meditation, and spiritual talks
- Offering global access to regional faith content
Example: ISKCON, Sadhguru’s Isha Foundation, and Art of Living stream spiritual events and courses.
🏫 4. OTT for EdTech & Coaching Institutes
Why It Works:
India’s edtech boom is pushing institutes to:
- Deliver exam prep via pre-recorded and live sessions
- Host revision content and student Q&A
- Monetize via subscription or course-based access
Example: Allen Digital and Aakash OTT deliver NEET/JEE classes with built-in learning tools.
🧴 5. OTT for FMCG & D2C Brands
Why It Works:
Consumer brands are now also media brands, using OTT to:
- Share tutorials, how-to guides, and product reviews
- Stream influencer-led beauty and wellness content
- Enable video commerce via shoppable integrations
Example: Mamaearth Studio uses storytelling to promote sustainable, safe beauty products.
🎓 6. OTT for Universities & Institutions
Why It Works:
Higher education institutes are launching OTT platforms for:
- Alumni interviews, campus tours, and live convocations
- Hosting open-access lecture series and courses
- Promoting research and innovation initiatives
Example: IITs and IIMs are using OTT for recruitment, branding, and knowledge sharing.
🏬 7. OTT for Retail Chains & Malls
Why It Works:
Malls and retail chains use OTT to:
- Host virtual shopping events and fashion shows
- Launch new product lines with interactive video
- Run seasonal campaigns and influencer takeovers
Example: Phoenix Malls Live creates an omni-channel experience blending shopping and entertainment.
🏦 8. OTT for Banks, Insurance & Fintech
Why It Works:
Financial institutions use video platforms to:
- Improve financial literacy and customer trust
- Provide video explainers for insurance/investment products
- Broadcast expert finance talks and customer success stories
Example: HDFC Bank and PolicyBazaar use video education as a trust-building tool.
🧵 9. OTT for Fashion & Lifestyle Brands
Why It Works:
Fashion brands go beyond ecommerce by launching OTT platforms to:
- Stream brand documentaries and designer interviews
- Offer styling tips and trend forecasting content
- Host live product launches with real-time engagement
Example: Sabyasachi and Nykaa Fashion are experimenting with rich storytelling formats.
⚙️ 10. OTT for Manufacturing & B2B Industries
Why It Works:
Even traditional sectors are now using OTT to:
- Share product demos, tutorials, and corporate updates
- Host employee onboarding and training content
- Showcase ESG (Environment, Social, Governance) initiatives
Example: L&T, Tata Steel, and Aditya Birla use OTT internally and externally for branding and HR.
🔍 Key Benefits of Launching an OTT Platform in 2025
Here’s why more companies across industries are investing in OTT:
✅ 1. Brand Ownership & First-Party Data
Control the entire user experience and collect detailed viewer insights.
✅ 2. Revenue & Monetization Models
Use subscriptions, ads, or video commerce to earn from your content.
✅ 3. Audience Engagement
OTT builds deeper trust and emotional connections with customers.
✅ 4. Global Reach
Reach audiences beyond your physical location with on-demand or live content.
✅ 5. Cost-Efficient & Scalable
With OTT PaaS solutions, launching is faster and more affordable than building from scratch.
💡 How to Launch Your Own OTT Platform in Weeks
You don’t need a huge development team or millions in budget to start. Today, OTT Platform-as-a-Service (PaaS) providers like Mogi I/O offer:
- White-label apps for Android, iOS, Web, and Smart TVs
- Video CMS for uploading, organizing, and managing content
- Live streaming + VOD capabilities
- Subscription, ad-based, and pay-per-view monetization options
- AI-driven personalization and analytics
With ready-made infrastructure and easy customization, you can start launching your OTT platform in just 2–4 weeks.
📝 Final Thoughts
The future of OTT is not just entertainment — it’s healthcare, education, retail, spirituality, and beyond. Whether you’re a hospital group, a coaching institute, a fashion brand, or even a bank — video content is the most powerful tool to grow your brand in 2025.
If you’re thinking about launching an OTT platform, now is the perfect time to act. Content consumption is at an all-time high, and with the right OTT partner, the barriers to entry are lower than ever.
Need help launching your own OTT platform?
👉 Contact Mogi OTT Solution for a complete white-label, scalable, and affordable OTT infrastructure.
Let’s help your brand Build. Stream. Grow.