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Regional Broadcasters Have Viewers. Who Owns Them Online? India’s Regional Content Boom Has Exposed a Bigger Distribution Question India’s regional broadcasters have something many new streaming platforms spend years trying to build: an established audience. Television networks in Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, West Bengal, Maharashtra and other regional markets have developed loyal […]

Lifetime’s 200-Title Bet Changes Microdrama Licensing For years, television networks built enormous content libraries around a familiar business model. Produce or acquire programmes. Broadcast them. License them to other networks and streaming platforms. Generate additional value through reruns and international distribution. Now, those same libraries are beginning to enter a different market. Microdrama Licensing is

Your OTT Platform Could Be Losing Subscribers at Checkout An OTT platform can attract thousands of viewers, build a strong content catalogue and still struggle to convert that attention into sustainable revenue. Sometimes the problem is not the content. It is what happens when a viewer tries to pay. A customer chooses a subscription, reaches

Europe’s Microdrama Market Is Building Its Own Platforms For years, Europe’s entertainment industry has operated around a familiar structure. Studios produce content. Broadcasters commission it. Streaming platforms distribute it. And audiences discover it through established television and digital brands. But microdrama is beginning to challenge that separation. In Germany, production company Black Forest Studios is

Sports Leagues Need More Than Match-Day Streaming For most sports organizations, streaming strategy begins with one question: Where will people watch the match? Indian football is providing an interesting answer. Ahead of the 2026–27 Indian Super League season, the league’s distribution is being spread across television and digital platforms. Sony Sports is set to handle

Global Streaming Doesn’t Need One Distribution Model Expanding a streaming service internationally usually creates an obvious assumption: Launch the app in another country. JioHotstar has just shown why the answer can be more complicated. After recently launching standalone services in the UK, Canada and Singapore, JioHotstar entered the Middle East and North Africa on October

AI Could Turn Microdrama Into a Content Factory India’s microdrama race may soon be measured in production speed, not just audience growth. On October 6, ZEE-backed BULLET Microdrama announced plans to roll out more than 100 AI-powered microdramas with multiple production houses using its Trinetra AI filmmaking and content-intelligence platform. Its first release from the

What Your OTT RFP Should Ask Before You Buy Most OTT platform evaluations begin in the wrong place. A company requests demonstrations from several vendors. Each vendor shows its best-looking application. One talks about AI. Another talks about scalability. Another shows a sophisticated CMS. Another offers the lowest price. Three weeks later, the buyer has

Old TV Libraries Could Become New Vertical Hits For decades, television studios have accumulated something that streaming changed—but never made obsolete. Libraries. Thousands of episodes. Hundreds of characters. Completed story arcs. Recognizable actors. Proven genres. And intellectual property that has already demonstrated its ability to hold an audience. Much of that content eventually moves into

Singapore Is Building a Microdrama Production Engine Microdrama has spent much of its global rise being treated as a new content format. Singapore is beginning to treat it as something else. A production capability. On October 1, Singapore’s IMDA and TikTok announced the IMDA-TikTok Microdrama Programme, designed to help local media companies develop the skills