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TV vs Mobile: Where Should OTT Advertisers Focus? A Guide by Mogi I/O In the dynamic world of OTT advertising, marketers often face a crucial decision: should they focus on mobile apps or TV apps? Both platforms offer unique opportunities for advertisers, and the choice depends largely on audience behavior, ad formats, and engagement rates. […]

Choosing the Right OTT App Development Company in India: What You Need to Know In recent years, the Over-the-Top (OTT) media service industry has experienced exponential growth, revolutionizing how content is consumed. With the increasing demand for online streaming services, businesses are keen to capitalize on this trend by developing their own OTT platforms. In

How to Create Video-on-Demand Platforms that Help Your Business The influence and growth of video-on-demand (VOD) have been nothing short of explosive. With billions of people connected to the internet, video streaming has become a booming industry, offering businesses a lucrative opportunity to capitalize on this trend. video on demand platform provider Smart businesses, regardless

How to launch own OTT platform? As OTT platforms continue to gain popularity as a means of distributing video content, more people are exploring the process of creating their own. An OTT (Over-The-Top) platform is essentially a website that streams videos, offering original, live, and on-demand content. Building an OTT platform or starting an OTT

SaaS vs. On-Premise: Why Streaming Services Should Choose SaaS Model? Building a streaming service from scratch is no small feat. It demands an understanding of infrastructure, cost management, and time-to-market considerations. One of the most critical decisions you’ll face is choosing between a SaaS (Software as a Service) solution and an on-premise or on-cloud model.

Video Streaming Solution : 7 Steps To Choose The Right Solution In today’s digital age, the video streaming industry has exploded into a billion-dollar enterprise. With the surge of digitalization, numerous video streaming platforms have emerged, each looking to capitalize on this lucrative opportunity. Video Streaming Solution Whether for information or entertainment, audiences are flocking

How to create a video streaming website like Netflix? In 2023, an astonishing 467 million people watched films online, and the number of individuals streaming videos on various platforms soared to about 1.5 billion. Create a video streaming website A wise person once said, “Stream it as you mean it,” and indeed, video streaming has

How to build an OTT video streaming app? In today’s digital age, the demand for Over-the-Top (OTT) video streaming apps is skyrocketing. With millions of users cutting the cord on traditional TV and shifting to online platforms, building an OTT app is a lucrative venture. Whether you’re a content creator, a media company, or an entrepreneur,

What Are the Different Use Cases of an OVP, and How Can an OVP Help Businesses in Their Content-to-Commerce Journey? In the rapidly evolving digital landscape, video content has become a cornerstone of effective communication, engagement, and commerce. Online Video Platforms (OVPs) have emerged as powerful tools that allow businesses to leverage video content to

How Home Depot’s launch of their own home decor focused OTT platform helpped them to engage with their audience & drive revenue ? In an increasingly digital world, traditional retailers have been forced to innovate and adapt to maintain their competitive edge. Home Depot, a leading home improvement retailer, took a bold step by launching